Monday, September 30, 2019
Euphoria Case Study Essay
Human life as we know has been proven better with a scientific discovery created through the efforts of Pseudoscience Research Inc. (PRI), a conglomerate pharmaceutical corporation responsible for other life-changing advances in modern biological science and technology today. This new discovery is guaranteed to improve the quality of life for most people and would eventually establish a harmonious society human beings aspire for since time immemorial.            In a lavish ceremony held at the offices of PRI, the miracle drug was unveiled to wide public acclaim. It was described as one of the most innovative and promising invention of the 22nd century. The drug ‘Euphoria‘ is generally regarded as the most effective and best-selling drug since viagra hit the stores. Euphoria comes from the Greek word euphoros meaning healthy. As what its name espouses, Euphoria aims to improve the lives of the majority of people who live life in constant depression, poverty, and hunger by inducing natural happiness and elation. Indeed, Euphoria changes everything.            As a response to the growing demand in society, PRI started to conduct research on a drug that may well be the biological ubermensch of the masses in order to rid of constant financial, social, and personal problems that the individual has to experience on a daily basis. On July 14, 1971, PRI jumpstarted the research on a new medicine that will biologically eliminate problems and hardships of an individual by developing a pill concentrated with endorphins and other happiness-inducing chemicals that will harmlessly alter the genetic code of the person as well as increase the normal endorphin count of the normal human body. Thus, Euphoria was born. Since the drug’s invention, it has been tested on human subjects to adhere to the pre-existing laws on animal welfare in lieu with testing. During the early 90’s, PRI was threatened with bankruptcy as the company was openly criticized for making an amoral and immoral drug simultaneously. Mostly pro-life groups rejected the idea of the drug, as it did not value human life while intellectuals criticized it as something that is ‘atrocious’ since it takes out ‘choice’ of a person to be miserable. But it was a famous Hollywood actress who supported the drug and brought PRI into the A-list of corporations in the world today. The three-time Oscar winner actress argued publicly that the drug has helped her made her career and improved her way of life ever since. Consequently, PRI sales on Euphoria went up by 50% in just a year and soon the company made a name for itself as one of the leading brands in healthcare in 2004. Today, Euphoria has replaced painkillers, anti-depressants, and other small-time antibiotics since it completely prevents the user from getting sick. It has been proven effective with absolutely no side effects such as drowsiness, dizziness, stomach pains, chest pains, headaches, fever, and death. Since its invention, the drug has been widely-used by the public and from substantial surveys conducted by PRI itself, it has been revealed that almost 95.457% of the population take the drug as an answer to the problems since there are no other drugs that will enable them to be happy and successful. In addition, that percentage also proves the drug’s popularity and effectiveness, as it won numerous awards including the Discovery of the Year recognition from Time Magazine. In 2008, the drug established the name of PRI, becoming the world’s foremost conglomerate in medicinal development. Humble Beginnings            The credit with the creation of the phenomenal drug goes to Dr. William Falsetto, a Harvard medicine graduate, who got the sudden inspiration of creating Euphoria during a friendly banter over a couple of beers when his colleague suggested him to create a drug that has a natural ‘high’ without the side effects rival to that of viagra and morphine. Because of his background as a distinguished alumnus of one of the top universities in the world, his credibility follows with his invention and therefore the drug’s eventual success. [1]            He based his assumptions from an empirical laboratory experiment wherein he carefully tested the number of endorphins that the human body produces at a normal rate. After determining such, he further experimented on the subject with three substantive theories. First is to determine the amount of endorphins that a normal body produces when exercising. In a result published in the PRI research journal from 1991, Falsetto concluded that the body gives off 86% more endorphins that stimulate happiness and elation.[2] However, he debunked his theory stating that exercising is not an activity done by majority of the masses and would therefore cause a low selling and marketing rate. The second theory was to determine the amount of endorphins when eating large amounts of chocolate. The result was also promising but Falsetto soon discovered that chocolate-induced happiness is followed by undesirable side-effects such as diabetes and fluctuating sugar levels of the body. The last theory proved to be the most effective as Falsetto discovered that endorphins could be extracted as a solid powder form and could be placed in regular tablets sold. The formula is of course under strict protection of the PRI, NSA, CIA, FBI, EUROPOL and the United Nations, but Falsetto disclosed in a press interview when the drug reached its 10th year of success that it contains naturally-produced endorphins that add to the natural threshold of the human body and it increases happiness that in turn causes motivation, energy, and a positivist attitude. He boldly added that the drug can replace viagra since it also increases the sexual drive of the human body. Because of his background as a Harvard graduate, the credibility of the drug was never compromised when it went on sale since 1995.[3]            In relation with the drug’s almost monumental failure, the Hollywood actress who still refuses to reveal her identity said that it almost saved her life and career. Since then, PRI inaugurated the celebrated actress as one of the chairpersons of the company and eventually her ascension as the CEO of the company. Her statement reached almost the entirety of Hollywood’s ‘royalty’ and soon, millions of people were convinced of Euphoria. Heads of State and royal families soon followed suit, stating the drug’s effectivity and rationality over decision-making, political relationships, and terrorist negotiations. The drug also replaced the harmful and illegal drugs such as cocaine and marijuana since Euphoria induced a natural high without the hallucinogens found in the illegal drugs.            In 2001, 92% of the world population agreed on the use of Euphoria and consequently stamped out the drug’s immoral and unethical issues regarding its use and nature. The test subjects widely accepted the drug[4] since the drug contains natural endorphins, and it follows that it marginally increases elation and happiness feeling for the person. Since happiness and elation are important for personal motivation, the drug then helps in changing the mood of the person as well as affecting change with regards to eating habits and behavior. Also, work production has also been increased since employees are now ‘very happy’ with their work. Euphoria also replaces viagra as a safe alternative since the drug is naturally produced. With health issues, endorphins also increase the white blood count of the body and therefore prevent the body from acquiring diseases.[5] Majority of the people agree on the drug since it is right for the body and life as well as the right thing to do. Its moral issues were disproved since there are no deaths or accidents that are linked to the drug.[6]            In 1992, there was a worldwide appeal to governments that the standard of living for most of the countries is declining because of unemployment and poverty. However, as soon as Euphoria was introduced to the world, many agree that the drug has saved many lives. It is noteworthy to mention that in one of the political debates in the UN meeting of 2007, the assembly concluded that the quality of life is steadily declining and if the case is not addressed, more human lives are at stake. Either the drug should be globally legalized or the world would continue to degrade in terms of living standards and health issues. Naturally, the drug was finally given worldwide approval during September of that year, and since then, it has been proven effective.[7] However, several pharmaceutical companies rejected the claim of Euphoria to be a universal solution for biological problems. The case went to court, but it was easily dismissed by the ruling that there were no substantive claims to prove that the drug was indeed ineffective. Consequently, it also proved to be the turning point for major and minor drug companies as PRI bought the companies and formed into a multi-national biological research company.[8] Furthermore, since there are contentions with regards the effects of the medicine, it has concluded that the medicine’s claims are true. Mr. Falsetto received the Nobel Peace prize for Medicine and named one of the 22nd century’s greatest thinkers.[9]            Because of Euphoria’s discovery and monumental success, it has been regarded as the drug that saved the world from misery and caused much development in the quality of living for the whole world. There are no more wars, political maneuvering, strife, poverty, and colds. The global quality of life has improved, notable through the many recent milestones in human history such as excessive singing, the development of the cure against AIDS and HIV, and a harmonious societal structure where there is no class struggle and alienation since everybody is equally happy. Thanks to Dr. Willam Falsetoo, the world is now a better place.[10] [1]   Ad Hominem (Argument to the Man) [2]   Error of Fact [3]   Weak Analogy [4]   Ad Populum (Appeal to the Masses) [5]   Hasty Generalization [6]   Equivocation [7]   False Dichotomy [8]   Appeal to Ignorance [9]   Burden of Proof [10] Post Hoc (False Cause)
Sunday, September 29, 2019
Schooling the Smash Street Kids Book Review
Paul Corrigan’s ‘Schooling the smash street kids’ takes the ever problematic issues of education and youth and provides a glimpse into it from the other side of the street. Impulsive, informal and unorthodox in writing style, Corrigan talks as if you were an old friend, pulling you in and gently nudging your opinions with personal memories. His work was based in the gritty north-east city of Sunderland, studying 14-15 year old boys in two schools with very different levels of facilities but both with undoubtedly working class pupils. This book does not start with a hypothesis and then test it but arranges each chapter around a relevant question, i. e. why do kids muck about in class, and answers that question at the beginning of the chapter using existing theories and another way at the end showing the process of the sociological research that had been completed. The nature of the book is to discuss youths and the system of education in 1970s Britain and to highlight problems faced everyday in the classroom by teachers and pupils alike. The book is aimed at giving a voice to those in similar situations, teachers that are struggling to engage the tough to handle children that they teach and those in government that can change it so they can ‘see some point in education itself’ (page 153). Schooling the smash street kids provides real insight to problems that need solutions drawn from actual research that was carried out in schools by the author. Paul Corrigan was able to do this in an effective way as he did not project himself to the pupils as a teacher or an authority figure, but as an author who was writing a book about the students and they were his only reason for being there. This in turn created trust between them and he was therefore able to conduct much more meaningful research that may have not been obtained had he taken on a more authoritative persona. Although the style of the book is written in a way that can be understood and interpreted by people of different abilities and from different backgrounds, holds the readers attention and gets its information across in a succinct and interesting way, the chatty and informal nature of the writing could be a flaw. It may not be taken as a serious piece of research due to this and could lose some credibility among academics, when in fact it could provide significant findings to the field of research. Overall, this book is an easy and interesting read and may be useful to students starting out in the field of criminology, to grasp basic understandings. The book is well organised in structure and incorporates personal experiences and statistics which helps drives home its purpose, to change and improve the schooling system and give a, albeit a small, platform to those and others in a similar position, that Corrigan encounters.
Friday, September 27, 2019
Corporate Social Responsibility and Profit Essay
Corporate Social Responsibility and Profit - Essay Example This paper illustrates that followers of CSR on the other hand state that being socially responsible is more important because of the social contract, as well as the argument that CSR can actually increase profit. Others in favor of CSR say that it is already an obligation, and the issue is simply one of finding ways in which companies can act in ways that are socially responsible. Even companies who agree that CSR is important often have problems putting CSR principles into practice. The main critics of CSR claim that standards of living have greatly improved over the past 100 years and that this improvement is a result of â€Å"the success of free enterprise†. Critics of CSR attack those in favor of it by saying that profit is a needed and helpful advantage of business because it is this very profit which allows businesses to put funds into helping society. The reduction of profits gained by companies caused by CSR can actually have bad effects on society because lesser prof its mean less ability to help society. If companies spend more time paying for functions that make them socially responsible, they will not be able to focus on the profit which is important for shareholders. Without shareholders, the company does not exist, and so it cannot help society by giving it funds. Many people in favor of CSR say that many business ethics of big corporations are unethical, but critics reply by saying that it is unethical for managers to think of anything else than maximizing shareholder profits. Also, making companies responsible for many different aspects of society risks managers and directors being distracted. Critics also say that there is a big difference between taking account of society’s interests and being accountable for society’s interests; only the former element should be imposed on managers and businesses.
HND Managing People Assignment Example | Topics and Well Written Essays - 2000 words
HND Managing People - Assignment Example Let me explain why. Probably due to the pressures in the industry and due to the aspiration of the company to gain competitive edge over its competitors, Bankco enforced culture shift from being operation-oriented to sales-oriented company. With the introduction of advanced technological developments to the organisation that considerably improves productivity, computers and other state-of-the-art gadgets have replaced huge numbers of labourers. The implementation of modern business strategies and techniques also contributed to the considerable downsizing of its labour force. Because of the implementation of these two innovations, Bankco's has been restructured from 7 regions and 54 districts to 3 regions and 21 areas. This culture shift requires a collateral implementation of enhanced training strategies for the remaining employees to improve their skills in using computers and other technological devices to become more productive. Bankco's upper management realised the necessity of this move. It then increased the company's budget on training and development, which is a good move. We are now seeing Bankco as a company that is really serious in infusing technological developments in its operations. However, I believe that this move prematurely done since the HR department has not made any preparatory moves that will introduce the change into the organisation. Instead of orienting the managers and staff on the impending changes in the company first, what the HR department did was to assert the training methods that it deems fit for the organisation without any initial consultation. What resulted was a conflict of views regarding the appropriate training and learning methods. In the HR department's standpoint; interactive, modular, and computer-based learning methods are more effective training methods. According to the HR department it is the individual who would actively seek to further his or her own development and would take responsibility for this. Bankco's HR Department's philosophy with when it comes to learning is that the desire for learning comes from one's own initiative. What the whole organisation, must do is "to move to a situation where it is not the business tra ining the staff, but it is the business providing opportunities within which the staff can learn and grow.' On the other hand, experiential, on-the-job, practical learning coupled with regular courses and traditional teaching methods that engender the 'back-to-school' effect are the methods favoured by the managers. For them, it is the experiences not the simulated realities found in training that will improve learning. "Individuals learn," they say, 'by absorbing information, by making it interesting, relating it to real life situations, absorption involving recollection, using key words, revisions, competition, and reward in the end.' These differences in learning philosophy between HR and the managers should have been considered before implementation of new training methods took place. Despite the favourable impression of the managers on efforts of the organization in encouraging training and learning based on the evaluation of training and learning methods (a large portion of Bankco's managers believed that the organisation encouraged them to learn and to develop themselves), on a closer look, however, they considered this effort as an 'expectation' of the upper management for them to learn, to always be updated and to be prompt in responding to the new
Thursday, September 26, 2019
Hiring Process Essay Example | Topics and Well Written Essays - 250 words
Hiring Process - Essay Example This can be simplified by use of mobile phones or via email so that finally they will have gotten the right information and have a good list of potential candidates from which to chose from. The major advantage is that interviewees are able to know in a better way the job they wait for and the salary that awaits them .To the manager, it an easier way to evaluate the candidate’s communication skills by listening to how well they establish rapport (Erling, 2010).This is later effected by physical face to face so as to make a better assessment based on grooming , character and evaluation of documents to see if there is additional thing they can do other than just the work they qualify for .For instance are they talented in other fields like sports .This may act as an additional benefit to the employing firm in terms of social services (Erling, 2010). It is therefore important to make an all-round assessment to ensure that no element of bias is left and that the firm gets the best employee from among many so that it can leap the benefits of a good hiring
Wednesday, September 25, 2019
A mere stream of unconnected representations could not be called Essay
A mere stream of unconnected representations could not be called knowledge. As Kant puts it These perceptions would not then - Essay Example Therefore, Immanuel Kant implied that all posteriori judgments are because experience alone cannot be used to comprehend the meaning of something. It only means some judgments but not all synthetic judgments can be said to be posteriori since geometrical and mathematical judgments cannot be based on experience. This is because, they could not have been known from senses or experience. Kant consents that it is right for rationalists to argue that we know what we know or about things in this world with reason or certainty while empiricists are also correct by stating that such knowledge attained by certainty cannot be limited to truths by definitions nor cannot it be offered by experience. Instead, Kant argues that we know and understand about the world as we experience it in accordance with the unchanging and universally shared frame of mind. We reason or think about the world in terms of space, categories (like cause and effect), time, possibility, reality, and substance. That is to say that whatever people think or reason, they ought to think about it in certain manner (For instance, as having existing or not existing), not because that is the manner in which the world is, but instead that is the way that our brain or mind command experience. (Dicker, 2004). In sum, Kant argued that we cannot claim to have knowledge without sensation but sense alone cannot offer knowledge either. People cannot clam to know things about the world not because we go outside our mind to compare and contrast what we experience with reality outside it but instead, the world we know is already structured and organized according to certain innate pattern that is the human brain or mind. Knowledge is possible due to the fact that it is about how things appear to us in this world and not about how things are made. Therefore, reason offers us the form or structure of what we know while the senses on the other hand, offer the content or information. Kant arguments were that we can claim t o know about things we experience and structure in terms of mind’s form. For instance, soul or God and metaphysics cannot be claimed to known because we have not experienced them. In addition, Kant’s philosophies on theory of knowledge were that we would not be in a position to know if our concepts about the world are real or true. Further, it implies that we have to redefine what is true as that which we experience instead of that which senses or experience presents (Ameriks, 2003). In simple terms, Kant meant that human beings are limited to things as they appear thus either we will never at one particular point know if our concepts are real or true or if we ought to redefine what truth means. Kant argued that space and time are pure intuitions of human senses while ideas of physics such as inertia and causations are pure intuitions of human understanding. According to Kant, sensory experience is meaningful because the faculty of human sensibility evaluates and analy zes it thus organizing it in a coherent manner of space and time. These intuitions are the where human beings obtain mathematical knowledge (Gardner, 1999). Events that occur in time and space would have no meaning if it were not for human comprehension that asses and organizes perceptions and experiences according to notions such as causation which make the tenets of natural science. If space and time are the activities of the mind, then people might wonder what is
Tuesday, September 24, 2019
Production Possibilities Curve Essay Example | Topics and Well Written Essays - 1000 words
Production Possibilities Curve - Essay Example In coming up with the production possibility curve, a number of assumptions have to be made. The model assumes that the goods being combined are only two. In addition, the curve also implies that they two goods can be interchanged. Interchanging of the two products does not affect the production of products and services desired. Furthermore, an assumption is also made that the factors of production do not vary. Similarly, an assumption is made that the period is limited, there are no technological changes, and all resources are utilized (Tucker, 2011). Most countries strive to manufacturer goods and services according to the production possibility curve. It is impossible for countries to produce goods and services beyond the production possibility curve. In addition, countries that produce in the curve are said to be inefficient. Precisely, it can be claimed that a country is not utilizing its resources adequately. The curve can shift outwards due to changes in a number of factors. Some of the factors may include advancement in technology and innovation of new methods of production (Russell, 2013).Furthermore, an outward shift can be brought about due to improved Gross Domestic Product and the economy in general. However, an inward shift of the curve is different. It is possible for the curve to shift inwards due to lack of sufficient factors of production. For instance, some countries entirely depend on oil as their primary factor of production. If such factors of production are, the production possibility curve will shift inward s. In addition, natural calamities can influence the curve to shift inwards (Tucker, 2011). Natural disasters lead to loss of lives. Consequently, the nation’s labor force is significantly reduced. Hence, a nation’s factor of production is significantly reduced forcing the curve to shift inwards. In addition, the natural calamities affect industry from operating. Most of the available
Monday, September 23, 2019
There are a number of problems associated with the rise of English as Essay
There are a number of problems associated with the rise of English as a world language - Essay Example Different factors work together in attaining such a privileged position. Research personals have pointed out various reasons that help to attain the position. In this regard David Crystal has the opinion that the military power is crucial. He rightly comments: â€Å"a language becomes an international language for one chief reason: the political power of its people- especially their military power†(Burns & Coffin 2001, p. 30). The international economy plays a vital role in determining the future of the English language. Due to globalization the patterns of trade is undergoing drastic changes and new working practices emerge powerfully. For example screen based labour is getting wider acceptance nowadays and it affects the use of the English language in composite ways. At present one can observe a perceptible increase in the number of persons learning and using the English language but a close examination will prove that the long term growth of English is comparatively lesser than its former status. The 20th century witnessed many scientific, economic, and cultural developments and in fact it boosted the relevance of English as well. But it cannot be expected that it will last long as there is a trend of wider mixed language use in the recent years. Mainly four sectors can be identified where English may loose its dominance. Say for the audio- visual market, computer based communication, the associated pro cesses in economic globalization and foreign language training in developing countries where the regional trade may use other language of economic importance. For hundreds of years the English language has been dominated over the mono lingual speakers but now it is expected to have a bilingual future. Language professionals have the opinion that an increasing proportion of the world’s population will be fluent speakers of more than one language in the coming years. It really will affect the dominance of English over the world population. Social value shifts also affect the language of English in a negative way. The actions of governments, institutions and individuals have helped the promotion of English in the recent years. But it was guided by the logic of economic rationalism. Now there is a great change in the public opinion that quality of life is as important as the income. These type values shifts will question the ethical issues associated with the dominance of a world language like English and cause a reassessment of its impact on other cultures (Graddol 1997). The advantages of a world language like English are several. For example in business it can be very important as a medium as the business personals working together may vary of their nationalities. There a common language has got such a great relevance and it decides the effects of their dealings. But at the same time it has got certain demerits or disadvantages as well. First of all the existence of a global language will make an elite monolingual linguistic class and they will have a dismissive and complacent attitude towards other languages. Moreover the accessibility of a common language will make the people lazy of learning other languages. They will be reluctant to utilize such an opportunity though they get a chance. Some times the global language can cause the disappearance for a minority language and it may belittle the necessity of such languages. Above all the practice of a sin gle language can be a threat to social harmony and mutual understanding. This has got historical evidence. The American civil war, the Spanish civil war, Vietnam War former Yugoslavia and contemporary Northern Ireland are
Sunday, September 22, 2019
Business Plan Bar & Grill Essay Example for Free
Business Plan Bar Grill Essay This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary1 Chart: Highlights2 1.1 Objectives2 1.2 Mission2 1.3 Keys to Success2 2.0 Company Summary3 2.1 Company Ownership3 2.2 Start-up Summary4 Table: Start-up4 3.0 Products and Services5 4.0 Market Analysis Summary6 4.1 Market Segmentation6 Table: Market Analysis7 Chart: Market Analysis (Pie)7 4.2 Target Market Segment Strategy7 4.3 Service Business Analysis8 4.3.1 Competition and Buying Patterns9 5.0 Web Plan Summary9 5.1 Website Marketing Strategy9 5.2 Development Requirements9 6.0 Strategy and Implementation Summary9 6.1 SWOT Analysis10 6.1.1 Strengths10 6.1.2 Weaknesses10 6.1.3 Opportunities10 6.1.4 Threats10 6.2 Competitive Edge10 6.3 Marketing Strategy11 6.4 Sales Strategy11 6.4.1 Sales Forecast12 Table: Sales Forecast12 Chart: Sales Monthly13 Chart: Sales by Year13 6.5 Milestones14 Table: Milestones14 7.0 Management Summary14 7.1 Personnel Plan14 Table: Personnel15 8.0 Financial Plan15 8.1 Start-up Funding16 Table: Start-up Funding16 8.2 Important Assumptions17 8.3 Break-even Analysis17 Table: Break-even Analysis17 Chart: Break-even Analysis17 8.4 Projected Profit and Loss18 Table: Profit and Loss18 Chart: Profit Monthly19 Chart: Profit Yearly19 Chart: Gross Margin Monthly20 Chart: Gross Margin Yearly20 8.5 Projected Cash Flow21 Table: Cash Flow21 Chart: Cash22 8.6 Projected Balance Sheet23 Table: Balance Sheet23 8.7 Business Ratios25 Table: Ratios25 Table: Sales Forecast1 Table: Personnel1 Table: Profit and Loss2 Table: Cash Flow3 Table: Balance Sheet5 1.0 Executive Summary [Company Name] Contact: [Name] Direct Phone: XXX-XXX-XXXX Address: [Address] [City, State ZIP] Email: [Email Address] Introduction The long-term goal of [Company Name] is to serve quality food, have outstanding customer service and run and maintain a cost efficient base without sacrificing quality. [Company Name]serves high quality food and beverages in an inviting and friendly atmosphere at reasonable prices. [Company Name] is expanding its exposure through effective marketing as well as introducing the area to market segments that have not yet discovered the Company. Location [Company Name]is headquartered in Dwight, North Dakota which is located in Dickey County. The [Company Name] will be located on the site of the original [Company Name], which was built in 1961. This location is a landmark that sets on Highway 1 and 11 along the James River. The [Company Name] is nested nicely near the South Dakota border between Ellendale and Oakes, ND. The Company [Company Name]is a steakhouse concept which will offer a comfortable, friendly atmosphere. The Companys owner is [Name], who established the restaurant as a Limited Liability Corporation. [Name] has 15 years of industry experience as a bartender and 8 years of experience as a cook. [Company Name] will be open 5 days per week. Serving dinner Tuesday-Wednesday from 5:00 pm to 10:00 pm; on Thursday Saturday dinner served from 5:00 pm to 11:00 pm. Furthermore, the restaurant will be open one (1) Sunday a month on trial basis. Lunch will be served from 11:00 am to 2:00 pm. The restaurant will also be set-up as an all you can eat buffet style restaurant. Our Services [Company Name]s menu will feature char broiled steaks, chicken, shrimp, burgers and a variety of basket foods along with occasional weekend specials of prime rib and barbecued ribs. Beverages will include various beers, cocktails and non-alcoholic beverages. The Market [Company Name] will focus on local residents and anyone passing by who wants to enjoy a good meal in a comfortable, friendly, down home atmosphere. [Company Name]’s market segmentation scheme is fairly straightforward and focuses on the target market, Dickey County, North Dakota residents. These customers prefer certain services and quality of food and it’s the Companys duty to deliver on their expectations. Financial Considerations The current financial plan for [Company Name] is to obtain grant funding in the amount of $350,000. The grant will be used to get acquisition of the property, contents and rights to the business. Chart: Highlights [pic] 1.1 Objectives [Company Name]has three main objectives: †¢ To serve quality food. †¢ To have outstanding customer service. †¢ To run and maintain a cost efficient base without sacrificing quality. 1.2 Mission [Company Name]s mission is to serve high quality food and beverages in an inviting and friendly atmosphere at reasonable prices. 1.3 Keys to Success [Company Name]s keys to success are location, quality service and delicious food. 2.0 Company Summary [Company Name]is headquartered in Dwight, North Dakota Contact: [Name] Direct Phone: XXX-XXX-XXXX Address: [Address] [City, State ZIP] Email: [Email Address] The [Company Name] is located in Dwight, North Dakota, which is one mile west of the city Ludden in Dickey County. The Company is a start-up restaurant, owned by [Name], who has 15 years of industry experience as a bartender and 8 years of experience as a cook. Additionally, [Name] has 10 years of experience as an Administrative Assistant. [Company Name]is a steakhouse concept which will offer a comfortable, friendly atmosphere. The menu will feature char broiled steaks, chicken, shrimp, burgers and a variety of basket foods along with occasional weekend specials of prime rib and barbecued ribs. Beverages will include various beers, cocktails and non-alcoholic beverages. The [Company Name] will be located on the site of the original [Company Name], which was built in 1961. This location is a landmark that sets on Highway 1 and 11 along the James River. The [Company Name] is nested nicely near the South Dakota border between Ellendale and Oakes, ND. [Company Name]will be open 5 days per week. Serving dinner Tuesday-Wednesday from 5:00 pm to 10:00 pm; on Thursday Saturday dinner served from 5:00 pm to 11:00 pm. Furthermore, the restaurant will be open one (1) Sunday a month on trial basis. Lunch will be served from 11:00 am to 2:00 pm. The restaurant will also be set-up as an all you can eat buffet style restaurant. [Company Name]will be closed on New Year’s Day, Thanksgiving Day and Christmas Day. The lounge will be open Tuesday – Saturday from 5:00 pm to 1:00 am. The rest of business structure has not been identified as of date. There will be an attorney and accountant determined at a later date. 2.1 Company Ownership [Company Name]is a Limited Liability Corporation. The owner of the start-up restaurant is [Name], who has 100% ownership of the business. 2.2 Start-up Summary The following table and chart shows the start-up costs for [Company Name], LLC Table: Start-up |Start-up | | | | | |Requirements | | | | | |Start-up Expenses | | |Software (Cost/Inventory Control) |$500 | |Liquor/Food License (State/County) |$1,800 | |Inspections |$1,000 | |Supplies |$2,500 | |Utilities Deposit |$1,500 | |Legal Accounting fees |$5,000 | |Propane Tank 1st Fill |$3,000 | |Total Start-up Expenses |$15,300 | | | | |Start-up Assets | | |Cash Required |$0 | |Start-up Inventory |$26,000 | |Other Current Assets |$30,950 | |Long-term Assets |$329,800 | |Total Assets |$386,750 | | | | |Total Requirements |$402,050 | Chart: Start-up [pic] 3.0 Products and Services [Company Name]is a comfortable, inviting restaurant designed to make its customers feel at home. The dining side has a sizzling 48 gas powered grill and char boiler which will make all steaks to perfection. [Company Name] Menu: The following meals come with the customer’s choice of potato, baked, hash brown or fries. Meals also include a trip to the full salad bar! All steaks are hand cut daily and charbroiled to perfection. Steaks Choice Sirloin 10 oz †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $13.75 House Sirloin 8 oz †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $12.50 Petite Sirloin 6 oz †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $9.75 Beef Tips-grilled or hand dipped in batter-deep fried†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $12.50 Rib eye 12 oz†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. $16.25 Rib eye 10 oz †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $14.75 Steak and Shrimp 6 oz sirloin steak with three deep fried shrimp †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $15.50 Seafood Walleye dipped in batter and deep fried †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $15.75 4 Jumbo shrimp served with tater sauce or red sauce†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. $13.50 Cod (Torsk)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $11.50 Chicken  ¼ pc dinner†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $11.50  ½ pc dinner†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $13.50 Baskets All baskets served with fries or onion rings. Burgers are  ½ lb handmade served on toasted bun. Hamburger basket †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $7.50 Cheese burger basket†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. $7.75 Burger basket served w/cheese, lettuce, onion, tomato†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $8.50 Chicken Strip (4 pc) basket †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $8.75 Chicken Drummies (6) basket †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $8.75 Breaded Tip basket †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $9.25 Appetizer Platter Chicken drummies, Onion rings, Cheese sticks, Mushrooms, Mini Egg Rolls. Served with Ranch Dressing†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $15.25 Beverages Coffee †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $1.00 Tea †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $1.00 Soda†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. $1.50 Milk†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ $1.50 4.0 Market Analysis Summary The U.S. restaurant industry, which consist of fast food, casual dining and upscale chains, is facing its toughest stretch in three decades. This is due to declining guest traffic, declining average check, and a decline in sales. To survive, restaurant operators will need to balance incentives and discounts with added value and brand enhancement. Steak restaurants comprise less than 5% of the total restaurant market. Service oriented steak houses have room to grow. Meat and potatoes are still what Americans want, and they want it with good service. [Company Name]will focus on local residents and anyone passing by who wants to enjoy a good meal in a comfortable, friendly, down home atmosphere. [Company Name] intends to cater to a wide group of people. The Company wants everyone to feel welcome and relaxed in a friendly atmosphere with a large menu selection. It is its goal to have the most tender, tastiest steaks in the area. [Company Name]has the services necessary to flourish within this industry. By delivering superior customer service, offering affordable prices and developing an outstanding reputation, [Company Name]s potential is excellent. 4.1 Market Segmentation Individuals going out to spend good money on meals or beverages want a variety of items to choose from. Additionally, these individuals want to dine at an establishment with consistent business hours. [Company Name]will be more than willing to offer that to all customers who walk into the business. The Company wants to create an environment that is fun, friendly and comfortable with prices that are very competitive. Customers are the first priority. [Company Name]s market segmentation scheme is fairly straightforward and focuses on the target market, Dickey County, North Dakota residents. These customers prefer certain services and quality of food and its Companys duty to deliver on their expectations. The information contained in the market analysis table, displays [Company Name]s main markets. All of [Company Name]s clients will benefit from its delicious food, atmosphere and exceptional customer service. Table: Market Analysis |Market Analysis | | | | | | Year 1 | Year 2 | Year 3 | |Sales | | | | |Food |$259,480 |$275,049 |$291,552 | |Dining Beverage |$14,400 |$15,264 |$16,180 | |Bar Beverage |$30,928 |$32,784 |$34,751 | |Total Sales |$304,808 |$323,096 |$342,482 | | | | | | |Direct Cost of Sales | Year 1 | Year 2 | Year 3 | |Food |$90,800 |$96,248 |$102,023 | |Dining Beverage |$1,440 |$1,526 |$1,618 | |Bar Beverage |$9,588 |$10,163 |$10,773 | |Subtotal Direct Cost of Sales |$101,828 |$107,938 |$114,414 | Chart: Sales Monthly [pic] Chart: Sales by Year [pic] 6.5 Milestones In order to achieve the growth and marketing goals that have been outline in this business plan, [Company Name]has deadlines to meet and ideas to implement. Some of these are outlined below: 1. Obtain grant funding in the amount of $350,000 to improve business 2. Acquisition of the property, contents and rights to the business Table: Milestones |Milestones | | | | | | Year 1 | Year 2 | Year 3 | |Owner/Manager |$33,600 |$34,272 |$34,957 | |Head Cook |$16,800 |$17,136 |$17,479 | |Asst. Cook |$7,776 |$7,932 |$8,090 | |Head Waiter |$12,180 |$12,424 |$12,672 | |Waiters |$13,080 |$13,342 |$13,608 | |Bartenders |$8,352 |$8,519 |$8,689 | |Dishwashers |$6,264 |$6,389 |$6,517 | |Total People |14 |14 |14 | | | | | | |Total Payroll |$98,052 |$100,013 |$102,013 | 8.0 Financial Plan The current financial plan for [Company Name]is to obtain grant funding in the amount of $350,000. The grant will be used to get acquisition of the property, contents and rights to the business. The following sections of this plan will serve to describe [Company Name]s financial plan in more detail: †¢ General Assumptions †¢ Break-even Analysis †¢ Profit and Loss †¢ Cash Flow †¢ Balance 8.1 Start-up Funding [Company Name]s start-up costs are detailed in the Start-up Table. The following table shows how these start-up costs will be funded. Table: Start-up Funding |Start-up Funding | | |Start-up Expenses to Fund |$15,300 | |Start-up Assets to Fund |$386,750 | |Total Funding Required |$402,050 | | | | |Assets | | |Non-cash Assets from Start-up |$386,750 | |Cash Requirements from Start-up |$0 | |Additional Cash Raised |$0 | |Cash Balance on Starting Date |$0 | |Total Assets |$386,750 | | | | | | | |Liabilities and Capital | | | | | |Liabilities | | |Current Borrowing |$0 | |Long-term Liabilities |$0 | |Accounts Payable (Outstanding Bills) |$0 | |Other Current Liabilities (interest-free) |$0 | |Total Liabilities |$0 | | | | |Capital | | | | | |Planned Investment | | |Owner |$10,000 | |Outside Financing |$350,000 | |Additional Investment Requirement |$42,050 | |Total Planned Investment |$402,050 | | | | |Loss at Start-up (Start-up Expenses) |($15,300) | |Total Capital |$386,750 | | | | | | | |Total Capital and Liabilities |$386,750 | | | | |Total Funding |$402,050 | 8.2 Important Assumptions The table below presents the assumptions used in the financial calculations of this business plan. The average percent variable cost is estimated to be 33%. The estimated monthly fixed cost is $13,705. 8.3 Break-even Analysis For the break-even analysis, the monthly revenue needed to break-even is $20,581. The break-even analysis has been calculated on the burn rate of the Company. [Company Name]feels that this gives the investor a more accurate picture of the actual risk of the venture. Table: Break-even Analysis |Break-even Analysis | | | | | |Monthly Revenue Break-even |$20,581 | | | | |Assumptions: | | |Average Percent Variable Cost |33% | |Estimated Monthly Fixed Cost |$13,705 | Chart: Break-even Analysis [pic] 8.4 Projected Profit and Loss [Company Name]s Pro Forma Profit and Loss statement was constructed from a conservative point-of-view, and is based in large part on past performance. The income for Year 1, Year 2 and Year 3 are $304,808, $323,096 and $342,482, respectively. The net profit for the same period is $26,961, $36,035 and $42,838, respectively. The percentages of the net profit sales for this period were 8.85%, 11.15% and 12.51%, respectively. Once the Company receives grant funding to add the new assets, the depreciation of the building will be over a 20 year period, while the equipment will be depreciated over a 7 year period. Table: Profit and Loss |Pro Forma Profit and Loss | | | | | | Year 1 | Year 2 | Year 3 | |Sales |$304,808 |$323,096 |$342,482 | |Direct Cost of Sales |$101,828 |$107,938 |$114,414 | |Other Costs of Sales |$0 |$0 |$0 | |Total Cost of Sales |$101,828 |$107,938 |$114,414 | | | | | | |Gross Margin |$202,980 |$215,159 |$228,068 | |Gross Margin % |66.59% |66.59% |66.59% | | | | | | |Expenses | | | | |Payroll |$98,052 |$100,013 |$102,013 | |Marketing/Promotion |$6,250 |$6,438 |$6,631 | |Depreciation |$12,045 |$13,143 |$13,143 | |Supplies |$600 |$618 |$637 | |Utilities |$8,400 |$8,652 |$8,912 | |Insurance |$5,004 |$5,004 |$5,004 | |Maintenance |$1,200 |$1,236 |$1,273 | |Office Expense |$1,800 |$1,854 |$1,910 | |Payroll Taxes |$9,805 |$10,001 |$10,201 | |Phone/TV/Internet |$1,800 |$1,854 |$1,910 | |Propane |$12,000 |$12,360 |$12,731 | |Property Tax |$2,508 |$2,508 |$2,508 | |Acct Legal |$5,000 |$0 |$0 | | | | | | |Total Operating Expenses |$164,464 |$163,681 |$166,871 | | | | | | |Profit Before Interest and Taxes |$38,516 |$51,478 |$61,197 | |EBITDA |$50,561 |$64,621 |$74,340 | | Interest Expense |$0 |$0 |$0 | | Taxes Incurred |$11,555 |$15,443 |$18,359 | | | | | | |Net Profit |$26,961 |$36,035 |$42,838 | |Net Profit/Sales |8.85% |11.15% |12.51% | Chart: Profit Monthly [pic] Chart: Profit Yearly [pic] Chart: Gross Margin Monthly [pic] Chart: Gross Margin Yearly [pic] 8.5 Projected Cash Flow [Company Name] is a start-up Company that has applied for a grant of $350,000. The Company forecasts that it will receive funding in the month of October. During this period, the Company will get acquisition of the property, contents and rights to the business. The following table displays [Company Name]s cash flow, and the chart illustrates monthly cash flow in the first year. Monthly cash flow projections are also included in the appendix. Table: Cash Flow |Pro Forma Cash Flow | | | | | | Year 1 | Year 2 | Year 3 | |Cash Received | | | | | | | | | |Cash from Operations | | | | |Cash Sales |$304,808 |$323,096 |$342,482 | |Subtotal Cash from Operations |$304,808 |$323,096 |$342,482 | | | | | | |Additional Cash Received | | | | |Sales Tax, VAT, HST/GST Received |$0 |$0 |$0 | |New Current Borrowing |$0 |$0 |$0 | |New Other Liabilities (interest-free) |$0 |$0 |$0 | |New Long-term Liabilities |$0 |$0 |$0 | |Sales of Other Current Assets |$0 |$0 |$0 | |Sales of Long-term Assets |$0 |$0 |$0 | |New Investment Received |$350,000 |$0 |$0 | |Subtotal Cash Received |$654,808 |$323,096 |$342,482 | | | | | | |Expenditures | Year 1 | Year 2 | Year 3 | | | | | | |Expenditures from Operations | | | | |Cash Spending |$98,052 |$100,013 |$102,013 | |Bill Payments |$136,504 |$176,166 |$184,277 | |Subtotal Spent on Operations |$234,556 |$276,179 |$286,291 | | | | | | |Additional Cash Spent | | | | |Sales Tax, VAT, HST/GST Paid Out |$0 |$0 |$0 | |Principal Repayment of Current Borrowing |$0 |$0 |$0 | |Other Liabilities Principal Repayment |$0 |$0 |$0 | |Long-term Liabilities Principal Repayment |$0 |$0 |$0 | |Purchase Other Current Assets |$0 |$0 |$0 | |Purchase Long-term Assets |$0 |$0 |$0 | |Dividends |$0 |$0 |$0 | |Subtotal Cash Spent |$234,556 |$276,179 |$286,291 | | | | | | |Net Cash Flow |$420,252 |$46,917 |$56,192 | |Cash Balance |$420,252 |$467,170 |$523,361 | Chart: Cash [pic] 8.6 Projected Balance Sheet [Company Name]s net worth is $763,711, $799,746 and $842,583, for Year 1, Year 2 and Year 3, respectively. Table: Balance Sheet |Pro Forma Balance Sheet | | | | | | Year 1 | Year 2 | Year 3 | |Assets | | | | | | | | | |Current Assets | | | | |Cash |$420,252 |$467,170 |$523,361 | |Inventory |$10,924 |$11,342 |$12,023 | |Other Current Assets |$30,950 |$30,950 |$30,950 | |Total Current Assets |$462,126 |$509,462 |$566,334 | | | | | | |Long-term Assets | | | | |Long-term Assets |$329,800 |$329,800 |$329,800 | |Accumulated Depreciation |$12,045 |$25,188 |$38,331 | |Total Long-term Assets |$317,755 |$304,612 |$291,469 | |Total Assets |$779,881 |$814,074 |$857,803 | | | | | | Table: Balance Sheet (Continued) |Liabilities and Capital | Year 1 | Year 2 | Year 3 | | | | | | |Current Liabilities | | | | |Accounts Payable |$16,170 |$14,328 |$15,219 | |Current Borrowing |$0 |$0 |$0 | |Other Current Liabilities |$0 |$0 |$0 | |Subtotal Current Liabilities |$16,170 |$14,328 |$15,219 | | | | | | |Long-term Liabilities |$0 |$0 |$0 | |Total Liabilities |$16,170 |$14,328 |$15,219 | | | | | | |Paid-in Capital |$752,050 |$752,050 |$752,050 | |Retained Earnings |($15,300) |$11,661 |$47,696 | |Earnings |$26,961 |$36,035 |$42,838 | |Total Capital |$763,711 |$799,746 |$842,583 | |Total Liabilities and Capital |$779,881 |$814,074 |$857,803 | | | | | | |Net Worth |$763,711 |$799,746 |$842,583 | 8.7 Business Ratios The table below presents ratios from the full-service restaurant markets as a reference. Table: Ratios |Ratio Analysis | | | | | | | Year 1 | Year 2 | Year 3 |Industry Profile | |Sales Growth |n.a. |6.00% |6.00% |1.65% | | | | | | | |Percent of Total Assets | | | | | |Inventory |1.40% |1.39% |1.40% |6.34% | |Other Current Assets |3.97% |3.80% |3.61% |43.25% | |Total Current Assets |59.26% |62.58% |66.02% |53.12% | |Long-term Assets |40.74% |37.42% |33.98% |46.88% | |Total Assets |100.00% |100.00% |100.00% |100.00% | | | | | | | |Current Liabilities |2.07% |1.76% |1.77% |25.40% | |Long-term Liabilities |0.00% |0.00% |0.00% |73.91% | |Total Liabilities |2.07% |1.76% |1.77% |99.31% | |Net Worth |97.93% |98.24% |98.23% |0.69% | | | | | | | |Percent of Sales | | | | | |Sales |100.00% |100.00% |100.00% |100.00% | |Gross Margin |66.59% |66.59% |66.59% |58.06% | |Selling, General Administrative Expenses |57.75% |55.44% |54.08% |23.02% | |Advertising Expenses |2.05% |1.99% |1.94% |1.74% | |Profit Before Interest and Taxes |12.64% |15.93% |17.87% |6.52% | | | | | | | |Main Ratios | | | | | |Current |28.58 |35.56 |37.21 |1.25 | |Quick |27.90 |34.77 |36.42 |1.00 | |Total Debt to Total Assets |2.07% |1.76% |1.77% |99.31% | |Pre-tax Return on Net Worth |5.04% |6.44% |7.26% |4325.19% | |Pre-tax Return on Assets |4.94% |6.32% |7.13% |29.65% | | | | | | | Table: Ratios (Continued) |Additional Ratios | Year 1 | Year 2 | Year 3 | | |Net Profit Margin |8.85% |11.15% |12.51% |n.a | |Return on Equity |3.53% |4.51% |5.08% |n.a | | | | | | | |Activity Ratios | | | | | |Inventory Turnover |10.09 |9.70 |9.79 |n.a | |Accounts Payable Turnover |9.44 |12.17 |12.17 |n.a | |Payment Days |27 |32 |29 |n.a | |Total Asset Turnover |0.39 |0.40 |0.40 |n.a | | | | | | | |Debt Ratios | | | | | |Debt to Net Worth |0.02 |0.02 |0.02 |n.a | |Current Lab. to Liab. |1.00 |1.00 |1.00 |n.a | | | | | | | |Liquidity Ratios | | | | | |Net Working Capital |$445,956 |$495,134 |$551,114 |n.a | |Interest Coverage |0.00 |0.00 |0.00 |n.a | | | | | | | |Additional Ratios | | | | | |Assets to Sales |2.56 |2.52 |2.50 |n.a | |Current Debt/Total Assets |2% |2% |2% |n.a | |Acid Test |27.90 |34.77 |36.42 |n.a | |Sales/Net Worth |0.40 |0.40 |0.41 |n.a | |Dividend Payout | 0.00 |0.00 |0.00 |n.a | Table: Sales Forecast Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12SalesFood$19,346 $19,733 $20,128 $20,531 $20,942 $21,361 $21,788 $22,224 $22,668 $23,121 $23,583 $24,055 Dining Beverage$1,000 $1,102 $1,124 $1,146 $1,169 $1,192 $1,216 $1,240 $1,265 $1,290 $1,316 $1,340 Bar Beverage$2,306 $2,352 $2,399 $2,447 $2,496 $2,546 $2,597 $2,649 $2,702 $2,756 $2,811 $2,867 Total Sales$22,652 $23,187 $23,651 $24,124 $24,607 $25,099 $25,601 $26,113 $26,635 $27,167 $27,710 $28,262 Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Food$5,705 $5,990 $6,290 $6,604 $6,934 $7,281 $7,645 $8,027 $8,428 $8,849 $9,291 $9,756 Dining Beverage$102 $105 $108 $111 $114 $117 $121 $125 $129 $133 $136 $139 Bar Beverage$602 $639 $664 $697 $732 $769 $807 $847 $889 $933 $980 $1,029 Subtotal Direct Cost of Sales$6,409 $6,734 $7,062 $7,412 $7,780 $8,167 $8,573 $8,999 $9,446 $9,915 $10,407 $10,924 Table: Personnel Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Owner/Manager$2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 Head Cook$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 Asst. Cook$648 $648 $648 $648 $648 $648 $648 $648 $648 $648 $648 $648 Head Waiter$1,015 $1,015 $1,015 $1,015 $1,015 $1,015 $1,015 $1,015 $1,015 $1,015 $1,015 $1,015 Waiters$1,090 $1,090 $1,090 $1,090 $1,090 $1,090 $1,090 $1,090 $1,090 $1,090 $1,090 $1,090 Bartenders$696 $696 $696 $696 $696 $696 $696 $696 $696 $696 $696 $696 Dishwashers$522 $522 $522 $522 $522 $522 $522 $522 $522 $522 $522 $522 Total People14 14 14 14 14 14 14 14 14 14 14 14 Total Payroll$8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 Table: Profit and Loss Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Sales$22,652 $23,187 $23,651 $24,124 $24,607 $25,099 $25,601 $26,113 $26,635 $27,167 $27,710 $28,262 Direct Cost of Sales$6,409 $6,734 $7,062 $7,412 $7,780 $8,167 $8,573 $8,999 $9,446 $9,915 $10,407 $10,924 Other Costs of Sales$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Cost of Sales$6,409 $6,734 $7,062 $7,412 $7,780 $8,167 $8,573 $8,999 $9,446 $9,915 $10,407 $10,924 Gross Margin$16,243 $16,453 $16,589 $16,712 $16,827 $16,932 $17,028 $17,114 $17,189 $17,252 $17,303 $17,338 Gross Margin %71.71% 70.96% 70.14% 69.28% 68.38% 67.46% 66.51% 65.54% 64.54% 63.50% 62.44% 61.35% ExpensesPayroll$8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 Market ing/Promotion$750 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 Depreciation$0 $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 $1,095 Supplies$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 Utilities$700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 $700 Insurance$417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 Maintenance$100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 Office Expense$150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 Payroll Taxes10% $817 $817 $817 $817 $817 $817 $817 $817 $817 $817 $817 $817 Phone/TV/Internet$150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 Propane$1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 Property Tax$209 $209 $209 $209 $209 $209 $209 $209 $209 $209 $209 $209 Acct Legal $5,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Operating Expenses$17,514 $13,359 $13,359 $13,359 $13,359 $13,359 $13,359 $13,359 $13,359 $13,359 $13,359 $13,359 Profit Before Interest and Taxes($1,271)$3,094 $3,230 $3,353 $3,468 $3,573 $3,669 $3,755 $3,830 $3,893 $3,944 $3,979 EBITDA($1,271)$4,189 $4,325 $4,448 $4,563 $4,668 $4,764 $4,850 $4,925 $4,988 $5,039 $5,074 Interest Expense$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred($381)$928 $969 $1,006 $1,040 $1,072 $1,101 $1,126 $1,149 $1,168 $1,183 $1,194 Net Profit($890)$2,166 $2,261 $2,347 $2,428 $2,501 $2,568 $2,628 $2,681 $2,725 $2,761 $2,785 Net Profit/Sales-3.93% 9.34% 9.56% 9.73% 9.87% 9.96% 10.03% 10.07% 10.07% 10.03% 9.96% 9.86% Table: Cash Flow Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Cash ReceivedCash from OperationsCash Sales$22,652 $23,187 $23,651 $24,124 $24,607 $25,099 $25,601 $26,113 $26,635 $27,167 $27,710 $28,262 Subtotal Cash from Operations$22,652 $23,187 $23,651 $24,124 $24,607 $25,099 $25,601 $26,113 $26,635 $27,167 $27,710 $28,262 Additional Cash ReceivedSales Tax, VAT, HST/GST Received0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free)$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received$350,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received$372,652 $23,187 $23,651 $24,124 $24,607 $25,099 $25,601 $26,113 $26,635 $27,167 $27,710 $28,262 Table: Cash Flow (Continued) Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Expenditures from OperationsCash Spending$8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 $8,171 Bill Payments$299 $8,830 $5,065 $6,547 $12,875 $13,296 $13,734 $14,188 $14,661 $15,152 $15,663 $16,194 Subtotal Spent on Operations$8,470 $17,001 $13,236 $14,718 $21,046 $21,467 $21,905 $22,359 $22,832 $23,323 $23,834 $24,365 Additional Cash SpentSales Tax, VAT, HST/GST Paid Out$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent$8,470 $17,001 $13,236 $14,718 $21,046 $21,467 $21,905 $22,359 $22,832 $23,323 $23,834 $24,365 Net Cash Flow$364,182 $6,186 $10,415 $9,406 $3,561 $3,632 $3,696 $3,754 $3,803 $3,844 $3,876 $3,897 Cash Balance$364,182 $370,368 $380,783 $390,189 $393,750 $397,382 $401,078 $404,832 $408,635 $412,479 $416,355 $420,252 Table: Balance Sheet Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12AssetsStarting BalancesCurrent AssetsCash$0 $364,182 $370,368 $380,783 $390,189 $393,750 $397,382 $401,078 $404,832 $408,635 $412,479 $416,355 $420,252 Inventory$26,000 $19,591 $12,857 $7,062 $7,412 $7,780 $8,167 $8,573 $8,999 $9,446 $9,915 $10,407 $10,924 Other Current Assets$30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 $30,950 Total Current Assets$56,950 $414,723 $414,175 $418,795 $428,551 $432,480 $436,499 $440,601 $444,781 $449,031 $453,344 $457,712 $462,126 Long-term AssetsLong-term Assets$329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 $329,800 Accumulated Depreciati on$0 $0 $1,095 $2,190 $3,285 $4,380 $5,475 $6,570 $7,665 $8,760 $9,855 $10,950 $12,045 Total Long-term Assets$329,800 $329,800 $328,705 $327,610 $326,515 $325,420 $324,325 $323,230 $322,135 $321,040 $319,945 $318,850 $317,755 Total Assets$386,750 $744,523 $742,880 $746,405 $755,066 $757,900 $760,824 $763,831 $766,916 $770,071 $773,289 $776,562 $779,881 Table: Balance Sheet (Continued) Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12Current LiabilitiesAccounts Payable$0 $8,663 $4,854 $6,118 $12,432 $12,839 $13,262 $13,700 $14,156 $14,631 $15,123 $15,636 $16,170 Current Borrowing$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities$0 $8,663 $4,854 $6,118 $12,432 $12,839 $13,262 $13,700 $14,156 $14,631 $15,123 $15,636 $16,170 Long-term Liabilities$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities$0 $8,663 $4,854 $6,118 $12,432 $12,839 $13,262 $13,700 $14,156 $14,631 $15,123 $15,636 $16,170 Paid-in Capital$402,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 $752,050 Retained Earning s($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)($15,300)Earnings$0 ($890)$1,276 $3,537 $5,884 $8,311 $10,812 $13,381 $16,009 $18,690 $21,415 $24,176 $26,961 Total Capital$386,750 $735,860 $738,026 $740,287 $742,634 $745,061 $747,562 $750,131 $752,759 $755,440 $758,165 $760,926 $763,711 Total Liabilities and Capital$386,750 $744,523 $742,880 $746,405 $755,066 $757,900 $760,824 $763,831 $766,916 $770,071 $773,289 $776,562 $779,881 Net Worth$386,750 $735,860 $738,026 $740,287 $742,634 $745,061 $747,562 $750,131 $752,759 $755,440 $758,165 $760,926 $763,711 INFORMATION AND FORMS ARE PROVIDED AS IS WITHOUT ANY EXPRESS OR IMPLIED WARRANTY OF ANY KIND INCLUDING WARRANTIES OF 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This template form allows a business to outline the companys objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the companys short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan. Business Plan for Restaurant Bar and Grill This Business Plan for a Bar and Grill Restaurant allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company?s objectives and detail both curren[pic][?]
Saturday, September 21, 2019
Ethical Pursuations Essay Example for Free
Ethical Pursuations Essay Each of the three different theoretical approaches proposed for public relation ethics has admirers and detractors as well. All the three theories require practical ways of incorporating them into public relation campaign, using the suggested pyramids (Barney Black 1994:233-244). Virtue ethics involves fostering a strong internal moral compass to guide anyone in choosing the right action. It requires one to first develop ethical judgment by stimulating the moral imagination in order to recognize ethical issues. This can only be achieved in a campaign through ethics brainstorming sessions or ethical reflection time, and this is where individuals considered ethical implications and report back to the team or through discussion with an independent ethics consultant, who could then highlight potential ethical issues in the upcoming campaign and stimulate debate on appropriate approaches. This approach allows other virtue tests that accord with their values and enables them to set relevant virtue objectives to be revisited and tested at the end of the campaign. Virtue ethics becomes a formative step in public relations process, rather than a reactive process once a problem arise. However, it is flexible, by the fact that in the middle segment pyramid, each of the facts used can be assessed in the campaign using a virtue approach tactics. Virtue ethics clearly has benefits for practitioners who are seeking ethical guidance but many times it is be inadequate alone. For example tests using external virtue referents like a ‘significant other’, are ‘at odds with the idea of developing virtues by purchasing the internal goals of a practice’ (Baker Martinson 2001: 148-275) Deontology involves following a prescribed set of duties or obligations for example, religious rules such as ‘Thou shall not lie’, and one of its common deontological positions in public relations is advocacy, and this is the belief that provides practitioners specific behaviors that are ethical against an agreed standard like a professional ethics code at the same time, they can easily promote clients self-interests above all other interests when compared to virtue ethics and consequatialisim; in addition deontological approaches are also useful in the campaigns communication phase and this enables them to assess ethics of messages and communication outputs when compared to virtue ethics, as well as consequantialism. Their approaches are useful because they clarify the limits of reasonable behavior by providing absolute prohibitions, and directives for specific acts, however at times, although occasional their inflexibility can be problematic (Baker 1997: pp. 197-210). Lastly but not least, consequantialism uses the approach of judging actions by their customers. One of the well-known techniques of consequentialism is ulitarianism; where an assessment is made of who has been affected, and determines in what ways, and consequently the right action that is supposed to be taken which creates maximum total benefit. Their main method of determining the outcome involves drawing a flow chart or a mind map which is cumbersome. Their only closest related test is the benefit or harm assessment, in which calculation is made about whether the benefits to stakeholders outweigh the harm (Baker 2002: 191-205). The approach is clearly a very crucial component of public relations, but on its own at many times it obscures the means used to obtain a desired outcome, for instance, a pure consequantialist can endorse a lie if it ultimately resulted in more happiness or a more wide-spread benefit than truth-telling (Barney Black 1994:244-248). Conclusion The two approaches; virtues ethics and consequentialism to public relations have benefits but they have serious limitations. One can only manage these limitations by using deontological approaches, because it has a high persuasive power with respect to public relation practitioners.
Friday, September 20, 2019
The Sociological Imagination
The Sociological Imagination Diet is increasingly being viewed as a key component of health, and food and related topics have become of great interest to health professionals and sociologists. Sociological Imagination What C. Wright Mills called the sociological imagination is the recognition that what happens in an individuals life and may appear purely personal has social consequences that actually reflect much wider public issues. Human behaviour and biography shapes society, and vise-versa and one cannot be properly understood without the other. If a sociologist was trying to understand two friends having coffee for example then they would examine it as social interaction, as acceptable drug taking, and as part of a complex mix of social and economic processes. They might also assess the fact that coffee is produced by the poor but drunk mainly by the better off, they would examine the history of coffee drinking. (Giddens, 2001). This paper will examine why it may be the case that diet is increasingly being viewed as a key component of health, and food and related topics have become of great interest to health professionals and sociologists. It will begin with a brief explanation of sociologys interests and will then examine why diet, food and related topics have generated such interest. Finally, the paper will investigate this question through the use of the sociological imagination. The study of society became an important feature of academic life in the nineteenth century. It is generally acknowledged that the founding fathers of sociology are Marx, Durkheim, and Weber. Auguste Comte was also an important figure and actually coined the term sociology Sociologists study peoples lives and try to understand the nature of reality through people. One of the reasons that diet has become of increasing significance within social science discourse is due to the fact that sociologists regard the ways in which people eat, and also what they eat, as a social practice. Giddens (2001) argues that in all societies eating and drinking are most often accompanied by social interaction, celebrations and rituals and this makes them of interest to sociologists. Recognisable changes in eating habits are also of interest to sociologists because these changes signify other changes in the social structure. Choosing to eat a particular food can play a part in shaping the market for that kind of food. This then affects the lives of those who produce it, some of whom may live on the other side of the world. Sociologists have long argued that the medical establishment operates on a bio-medical model of health which holds that disease is located in the person and health can be restored through appropriate medical treatment. Sociologists, on the other hand, argue that health and illness are socially and culturally defined and they, along with many health professionals, believe that human beings make choices which affect their health and well-being. Improvements in health during the late nineteenth and early twentieth centuries were the result of higher standards of public hygiene. Clean drinking water and the effective disposal of sewage helped reduce the number of deaths from infectious diseases, the infant mortality rate also dropped (Bilton et al, 1996). The gap between rich and poor, or the connections between social class and other factors such as health have been of sociological concern since Marx’s work on capitalism. Those people who belong to higher social classes tend to have better life chances, be more healthy, and live longer than those lower down the social scale. The better off people are, the more inclined they are to eat well and healthily (Giddens, 2001). In the Third World, vaccination programmes are not as effective as they should be because people do not have enough to eat. Being well fed is the best way of preventing disease that there is and this is one reason why diet is of concern to health professionals and sociologists. Increasingly it has also become a factor in government policy making. The Black Report of 1980 was commissioned by the Conservative Government to investigate class inequalities in health (Townsend et al 1988).. Margaret Thatcher was unhappy with the findings which carried an enormous cos t factor for the government (Giddens, 2001). Her Government introduced marketisation into the health service thus producing a model of providers and purchasers of care. During the past twenty years there have been significant changes in policy making because of concerns over the costs of public health. Governments have tended to focus on public health campaigns such as healthy eating programmes in an attempt to get people to take more responsibility for their health and to save public money. Thus some of the focus that health practitioners and sociologists place on diet and food is as a result of, or in response to, changing Government policies and the production of Government White Papers such as the 1992 Health of the Nation paper. In the nineteenth century a large number of deaths were a result of what has been called the disease of poverty (Browne, 1998:443) because most of those who died were poor and badly nourished. In the twentieth century the diseases of poverty have been replaced by what have been called the diseases of affluence, where people eat too much of the wrong things, for example foods that are high in fat and cholesterol, and smoke and drink too much (Browne, 1998). It is linked to over-consumption in other areas because as people earn more money they are able to afford more but these consumption patterns are not only detrimental to individuals but also to our environment. More than two thirds of the world are starving and have a shortfall in their crop supplies and an increasing population. Yet in the Western world where population growth is much slower there are often huge surpluses of grain (Giddens, 2001). Some large companies have seen a market here for genetically modified foods. They sa y that the introduction of gm foods could transform the world’s food supplies. Lifestyle choices like exercise and diet are regarded as a key factor in whether a person is ill or healthy. In modern industrialised societies the problem is not caused by too little food, but too much food that is not good for us. So we have new forms of illness such as obesity, stomach ulcers, diabetes and heart disease where more people suffer from chronic illness than they may have done in the past. These diseases are largely preventable but in recent years there has been increased public concern over the food supply. Scares such as CJD and BSE in beef along with a number of outbreaks of food poisoning have caused considerable concern and some health professionals have blamed asthma on poor diet. Cancer has also been linked in a government report (1997) to the type of food that people eat. The branding and marketing of junk food has been highly successful. Huge multi-national companies such as MacDonalds are not just selling fast food, they are selling a life-style that is attra ctive to many young people. Sociologically it’s interesting if only for the resulting standardisation, the recognisable brand. You can find a MacDonalds in almost every country in the world and know, at least to some extent, what you are going to get. In Britain we eat a much more processed diet where food often has colourings flavourings and preservatives that are harmful to health, and produce what has beome a medicalised condition of hyperactivity in children. Although some health professionals recommend a change in diet the medical establishment has tried to ‘cure’ it with a drug called Ritalin rather than drawing attention to the social causes (Giddens, 2001). Why do we eat unhealthy foods? The foods that are good for us, such as organic fruit and vegetables and wholemeal bread are more expensive than mass produced processed food. Multi-national firms control the food market and they are more concerned with making a profit than anything else. Healthy foods are also a money spinners and the health food industry makes a huge profit on vitamins and food supplements. As Browne (1998) argues health itself has become big business, companies sell it and at the same time they continue to produce the types of food that contribute to health problems, disease, and death. Conclusion Through the use of the sociological imagination this paper has investigated why sociologists and health professionals have taken such an interest in diet as a key component of health and in food and related subjects. There appear to be a number of explanations, not least the increasing inequalities in healthcare provision and the continuing differences in life chances between rich and poor. The marketisation of health has also generated a number of government policies that focus on personal responsibility, personal choice, and healthy eating programmes. Sociologists have always been interested in the power differentials at work in society. Bilton et al (1996) contend that the medical profession have had considerable power in controlling definitions of health and illness. Public concern with health, diet, and debates about food will continue to be of interest to sociologists because they argue that these things are socially and culturally produced and it is becoming increasingly more evident that these discourses are closely allied with major economic and political interests.
Thursday, September 19, 2019
A Review of The Family Game by Yoshimitsu Morita Essays -- Kazoku Gemo
I watched The Family Game (Kazoku Gemo) by Yoshimitsu Morita. While initially hesitant I wound up loving the movie. It was a satire that succeeded both in being a pleasure to watch and also at times absolutely hilarious. The Family Game is basically a satire about Japan’s new middle class in the 1980s. The film intermixes industrial imagery between scenes which give the film a bleak feel. At the lowest level this is a movie about Shigeyuki Numata, a clearly intelligent student who (unlike his brother Shinichi) is largely unconcerned about his academics and does poorly in school. Shigeyuki’s father, a white-collar worker who is evidently comparatively affluent (but by no means â€Å"rich), relents to finding his son a tutor (e.g. what Sugimoto describes as â€Å"shadow education†). Yoshimoto takes on the challenge of increasing Shigeyuki’s grades and is relentless and demanding in his approach. However, on a more abstract level this is a film with much lar ger aspirations. The Family Game explores the problems with the educational systems in Japan, a dysfunctional Japanese family, gender roles, ...
Wednesday, September 18, 2019
Importance of Knowing Other Cultures :: Cross-cultural Experiences
Question Answered: Present the ways in which cross-cultural experiences strengthen a continuous development of the world environment. Cross-cultural experiences can be numerous things. It could be as simple as having a potluck, joining a book club, or participating in a forum. Cross-cultural experiences can also be moving to or visiting a different neighborhood, city, state, or country. All of these activities involve an exchange of ideas about people's identities. Let us suppose an American boy, who I will refer to as "person A" for the purposes of this paper, visits his Japanese friend, "person B.," In their everyday interactions, they talk about their families, ancestors, history, favorite food, hobbies, etc. Person A, consciously or not, gives knowledge of the reality of his culture. As in any other initial exposure to something foreign, person B enters into this experience with some preconceived notions. As he listens to and observes person A, he comes to understand an identity - particularly, that of person A. Consequently, person B gains knowledge, and uses it to resolve his stereotypes and rightfully adjust his opinions. A more significant consequence of this particular cross-cultural experience is what results in person B. In such an exchange two things come to effect. One, person B becomes compelled to teach person A about his own culture. His appreciation for his new knowledge, as well as his own desire to rid others of misconception s about his culture drives him to share his identity with those around him, starting with his friend. Eventually, the knowledge spreads; and so does the drive to educate. Two, this exchange allows person B to exercise the important virtue of having an open mind. He becomes open to experience different cultures because of a resulting desire to understand the diverse world. In turn, the world environment continues to develop because, not only are there more people who are willing to educate, more people are willing to learn with an open mind. The evolution of the globalized societal landscape is directly connected to the occurrence of cross-cultural experiences. This is because, with more understanding about the world cultures, we can continue to evolve as a unified group of individuals. The world environment is defined by how we interact with each other. It involves relationships as inclusive as a country's interaction with another country or as intimate as someone's friendship with his roommate.
Tuesday, September 17, 2019
The Four Contexts of Motivation
Malcolm Knowles’ research in adult motivational learning produced four â€Å"distinct contexts†; Practical, Personal, Experiential, and Idealistic. The Practical context is motivated by a direct desired benefit result received from the learning such as a specific employment position, for financial wisdom and gain, or to apply the learning towards greater competency and confidence in making life decisions in situations anywhere from family to work, or even building that dream house that may have previously thought to be unattainable.The Personal context involves motivation directed by self fulfillment goals to overall better oneself and therein the quality of life. An adult student may for example want to learn in this context to increase self worth. Experiential learning differs from the other contexts in that one draws from real-life and past experiences motivated by a desire for renewal by consolidating with more current and forward ideas with the goal of improving an d refreshing their experience.The final Idealistic context motivation attracts those who just desire to continuously learn for the sake of the ongoing discovery of knowledge and new ideas throughout their lifespan. Learning wine tasting may be a venture for this type of learner. My learning motivation is Experiential. Professionally I have experienced a long career in the Human Resources field and held BA degree positions despite the fact that I did not have one. I do have my PHR but have learned mostly in a hands-on context. I have experienced both successful and unsuccessful situations during my career.I started my college education years ago and have procrastinated about returning for many years. I finally came to the realization that I need that degree and everything it offers in order to become more competent and confident in my business decisions. The unsuccessful situations I have experienced were due to my lack of a solid educational background. When I lacked the educational background to perform some of the tasks I was assigned I became panicked, stressed and found it necessary to be reactive.My motto during those times became ‘‘fake it until you make it! †. That attitude eventually caught up with me and forced me to face what I was missing. It took my losing a couple of positions to overcome the denial I was in. I know that I need this degree to enhance my performance and definitely for organizational development. I am know on a serious mission to complete this goal and believe attending Ashford University will give me the competency, knowledge and confidence I need to be successful resulting in a much happier and less stressful lifestyle.
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